The press conference started off with the CEO of Apple, Tim Cook, talking about some of their current products like the iMac and the iPad. He told us that they now have over 700,000 apps in the App store and 250,000 of them are for the iPad. He also says that the average person uses over 100 apps. Phil Schiller then takes the stage and says he is going to talk about the iPhone. First he confirms that it is called the iPhone 5 and then he shows the audience what it looks like. It has 6 rows of apps and a 4" screen. The iPhone 5 is made completely from Aluminium and Glass, it is 18% thinner than the last version and it is 20% lighter.
He then talks more about the screen, it is bigger so people can see more content. The screen is taller however not wider so it can still fit comfortably in your hand. Big app developing companies have been able to update their apps so they will work on a bigger screen however apps built for a 3.5 inch display still work. Widescreen video mow also works better because the screen is wider (obviously) and according to Phil, the colours are better on the screen.
"This is the most accurate display in the industry. The touch sensors are integrated right into the display itself. We removed a layer and made it sharper. This is the world's most advanced display, and I couldn't be prouder of it." ~ Phil Schiller
Next, Phil talks about Wireless technology, he says the iPhone 5 has an LTE antennae which gives it a lot better signal and internet connection speed. The Wifi connection has also been made quicker.The iPhone 5 has Apple's A6 chip inside which is twice as fast as the A5 chip. Phil shows us a table showing how much faster the new processing chip is.
Next person to come up is Rob Murray, he is the executive producer at EA Studios. He comments on how much better the graphics are and then he talks about how this makes EA games better. You can now see out of wing mirrors!!!!
Anyway, Phil Schiller comes back onto stage to talk about battery life. It has a longer battery than the iPhone 4S.
The New iPad which came out in March has a feature called iSight and now the iPhone 5 also has that feature. It has a brand new low-light mode (Probably a good challenge for the new Nokia Lumia 920's camera) and thanks to the new A6 chip, it also takes pictures 40% faster. The best thing about the camera according to Apple is the new Panorama mode which lets you take panoramic images which save as 28MP photos. Phil goes on to explain that the iPhone 5 also has face recognition and the ability to take photos whilst taking pictures (like what the HTC One is famous for).
After that Phil talks about microphones, there is now one of the bottom, front and back and they have a new and improved smaller design.
He then talks about wires and cables. The iPhone 5 was rumoured to have a smaller connector and the rumours were right, the new connector is called 'Lightning' and it is 80% smaller than the old cable.
Scott Forstall comes onto stage to talk about iOS6 next. The new Apple Maps app has over 100 million points of interest and it can give you turn by turn directions to get there. It works in landscape as well as portrait and by swiping with 2 fingers you can put it into 3D mode which shows you buildings in 3D.
Notifications centre now lets you post directly to Twitter or Facebook in one click. The most annoying computer voice, Siri, now has a full-screen mode.
Scott then talks about some more of the iOS 6 features which were announced earlier this year like Passbook, iCloud tabs and the ability to share your Photo stream.Just to give some final details of the iPhone 5, Phil Schiller returns back on stage.
"iOS 6 is the most advanced OS for any phone. And it powers the iPhone 5." ~ Phil Schiller
The price is exactly the same as the iPhone 4S and it comes to the UK, US, France and Germany on the 21st September. The iOS 6 update come out on September the 19th. iOS6 is compatible with the iPhone 4S, 4, 3GS, new iPad, iPad 2, iPod Touch 4th Generation and, of course, the iPhone 5.
Apple then announced an updated version of iTunes and new colourful iPods... New iTunes and iPods
The conference finished with the Foo Fighters performing some of their songs.